With digitalization reaching its peak, the use of mobile devices has also increased. Users are now using mobile phones to search for anything and everything. The majority of smartphone users prefer to purchase everything using their mobiles. And this has made mobile searching a very common concept. So to meet the growing demand, business owners are now converting their websites to a mobile-friendly and optimized version.
Besides, mobile-friendliness is the main reason behind websites ranking higher on search engines like Google. So, if you want your website to rank on Google or other search engines, mobile optimization is a must.
Businesses must focus on application design and create mobile-friendly websites by taking concepts like user experience and search engine robots into consideration. To know more about it, let us go through tips that can help you set up your mobile-friendly website.
Top 5 Tips For Making Your Website Design Mobile-Friendly
Here are some of the top tips that one can follow to make a mobile-friendly website design –
- Minimize the Menu
Navigation is one thing that is considered very important as it can give proper guidance to the users on where to go and which tab opens which category. And it is important to make the navigation clear as there are high chances of it getting complicated because of the number of destinations and options the website gives to the user.
While desktop websites have a full header navigation bar with different menus and submenus, it becomes a standard procedure to keep all that in a simple recognizable hamburger icon. And this is why the majority of the mobile website headers are reduced to that logo and icon.
To give it a proper style, the actual menu is set as a slide-out sidebar that overlays the part of the screen with the navigation menu. And this enables the menu to operate in a different form from the rest of the content of the page. This eventually leaves room for the user to come out to the menu and go back to the previous screen of the website.
As per the complexity of the menu, it may consist of nested options or submenu. And this helps the users to easily find the web page or category they are looking for. Having a clear and short menu makes your mobile website responsive.
In addition to this, the desktop and mobile app designers must ensure that the navigation bar is fixed to the screen so that the user doesn’t have to scroll back to the top every time they want to see the menu.
- Optimize for Portrait Mode to Make Mobile Friendly Websites
Though we know that mobile websites can be technically used in landscape mode when the user turns the mobile devices on its side, portrait mode is very common. The narrowness of portrait mode is the best but for single-column layouts. When the portrait mode is set, the elements of the site are sequentially placed from top to bottom. In this situation, the center alignment might be common but alternating left and right justification can be the perfect solution. In addition, smaller elements like photos and icons can be presented in a grid menu of the mobile site.
Besides this, to make responsive design, the designers of the website can work on taking the advantage of the single-column list as the majority of the social media apps have primed mobile users for a long time of scrolling. And this is where the responsive website’s designers can spread content out with padding and whitespace. This approach can help in keeping the content clean and readable.
- Use the Mobile-first Approach
When it comes to designing a website, nowadays designers have to keep the idea aside that the desktop site is the main version because it is not. Now, the mobile website plays an important role. And this is why every mobile web app development company must go with the mobile-first approach. Designing a mobile-friendly website before the desktop is the best practice.
Besides, when it comes to designing for a mobile website, the designer has to reign in design decisions by having some limitations. As with mobile sites, there is not only the size constraint issue but the majority of the users interact with a single hand, which makes the designer consider the fact that he has to keep everything really compact and accessible.
So, the mobile-first design must be simple, easy-to-use, and user-friendly. And after creating such a version of the website, designing a desktop website will be easier as the designer just has to expand on a simple layout.
- Collapse Secondary Content for Mobile Website
When we talk about desktop websites, they often have much more space than the mobile-friendly site for product specs, in-depth body copy, and other content. But that is not the case with a mobile website. So here the mobile app designer has to shorten or eliminate the non-essential content. This is where the concept of collapsible and expandable sections comes into the picture.
Collapsing content is something that involves making explanatory information optional by using icons like triangle or plus. Though hiding the content is not a good thing, this will offer a simplified browsing option to mobile-friendly websites’ users.
- Limit Text Input and Form Fields
Text input is one of the biggest obstacles when it comes to mobile-friendly design and mobile accessibility. One word here and there is not an issue, but forcing the users to input an email address with capitals, letters, symbols, and punctuations is not the best solution as the majority of the users are operating their mobile devices with one hand. And this approach can make it difficult for them to use your website. So you should minimize the fields in the form.
Besides this, auto-fill is a feature that every mobile site must offer. This enables the users to avoid filling in all the details by themselves as the website will auto-fill after taking the user’s permission. This information gets auto-filled from the profile built by the users on their Apple, Facebook, or Google accounts.
Conclusion – Tips for Mobile Friendly Website
There are thousands and thousands of websites in the world, but not all of these are created by keeping mobile friendliness in mind. This makes it hard for the website owners to get more referrals, traffic, and repeat visitors. But if the website is mobile-friendly, then the chances of it being popular are more. As users like to check out everything through their mobile devices. So, every business owner must hire a custom app development company that can help him make his website mobile-friendly.
In this blog, we have discussed some of the tips that can make your website design responsive and more likable. So, if you are looking to have a mobile-friendly website for your business, hire a designer who can use concepts similar to those discussed in this blog, to create your website. These tips will help keep your website working properly for users searching from a desktop or mobile device. So it is advisable to start with these responsive web design concepts and have a mobile-friendly web design of your own.