The entertainment and media industries were among the first to experience and embrace modern technology. And their journey is nowhere near finished. Since technology is always growing and changing beyond what’s currently possible, the entertainment industry will surely only follow suit. Innovative gadgets, new and improved software and better internet is just the tip of the iceberg at this point.
With so many innovations, the industry is not the only thing that will be changing. Instead, the way we approach content and what we expect from it will also change significantly. That said, we shall explore some of the latest technology trends and see how they will change the entertainment industry.
Understanding the audience
Within the entertainment industry, understanding your audience is crucial. In order to create and promote content, you first need to know who you’re creating it for. You need to determine who consumes your content and in which manner. How long is your audiences’ attention span? What type of content they’re looking for? Thankfully, nowadays, you can use different software solutions that will help you answer these questions. Once you get your answers, it will be much easier to reshape your offer to suit your average consumer.
Streaming video services
Streaming services have been extremely popular for quite some time now. But as we previously mentioned, there are different types of audiences frequenting different streaming services. Their wants and needs can significantly differ. While some people are more interested in on-demand options, others prefer to be surprised. No matter which group we’re talking about, it’s safe to say that streaming services will only continue to grow. But since it seems like there’s a new streaming service hitting the market almost daily, they will also need to find ways to stay relevant. Subscription fees are another thing that will need to change. Simply put, streaming platforms need to realize that not everyone can afford to be subscribed to all of them. That’s why they’ll need to find a way to change their offer to be better suited to a wider audience.
Innovations in iGaming
The iGaming industry is arguably the industry that experienced the biggest change quite rapidly. Since this industry is still relatively fresh on the market, it needed to learn and adapt more quickly than some other industries. That said, it is also the industry that quickly grasped the importance of being innovative and bringing something new to the table. Casinos that managed to enter the online realm expanded their reach and offer quite fast. With the bigger reach, the demand for new content rose quickly. That’s why some of the most popular online casinos are constantly coming up with exciting new slot games. The more players enter the game, the bigger need for innovation presents itself. So, online casinos that are looking to stay relevant need to ensure that they stay on top of all the latest trends. This will, undoubtedly, bring various benefits to both players and casinos.
The 4K resolution has already been explored and we already had the chance to become familiar with it. That said, only a handful of people really got the chance to enjoy true 4K experience so far. The screens that were able to offer and support true 4K resolution were extremely pricey and not easy to come by. However, things are rapidly changing in this department. Nowadays, it is far easier to access gadgets and screens that can fully support 4K. That’s why various entertainment companies will need to find a way to implement 4K in their standard offer. 4K resolution is rapidly becoming a standard rather than an exception, and companies need to understand that fast.
5G – finally
In the end, we simply can’t talk about innovative technology trends without mentioning 5G. This new generation of mobile internet network has been long talked about and it’s finally here. What makes it so special is the fact that it promises better internet speed and a more secure connection. Moreover, experts predict that 5G will boost smartphone production and sales quite a lot. The fact that we now have a next-generation mobile network raises the need to manufacture more devices that will be able to support it. Furthermore, it is safe to say that 4K and 5G will go hand in hand. That’s why we can expect an entirely new generation of smart devices hitting the market in the near future. This will also bring significant growth to gaming, iGaming and eSports industries.
These were just some of the hottest technology trends that will be changing the entertainment industry as we know it. What’s even more exciting is the fact that, although innovative, these trends are certainly not the only ones we can expect to see. As mentioned earlier, the technology industry is constantly growing and changing. So, who knows what else the future will bring.
Jane is a freelance writer covering emerging trends in small business and entrepreneurship.
A huge fashion and healthy eating addict. When not writing, she can be spotted on Mytheresa, looking for the newest addition to her accessories collection.