- 1 Introduction To Social Commerce
- 1.1 Here are 7 Social Commerce Examples
- 1.1.1 1. CLUSE Says- Make Social Media A Shoppable Content
- 1.1.2 2. DOLLAR SHAVE CLUB Says- Use UGC As Your Social Proof
- 1.1.3 3. J. CREW Says- Do Not Underestimate the Power of a Feedback
- 1.1.4 4. ASOS Says- ‘Utilize The Bold User-Generated Content’
- 1.1.5 5. MELLER Brand Says- UGC & Social Ads are key to Social Commerce
- 1.1.6 6. Modcloth Says– ‘Don’t neglect deals and discounts’
- 1.1.7 7. SINGULARU Says- Integrate Fans With Your Brands To Build Social Trust
- 1.1.8 Final Words
- 1.1 Here are 7 Social Commerce Examples
Introduction To Social Commerce
Social Commerce is a recent inclination of the market and the audience both. And the whole world is smoothly switching into smart work from the hard work mode.
As far as an eCommerce business is concerned, it is also getting easier day by day because of social media’s increasing entropy. Entropy to say, the number of social media users. The more users, the more will be the social media content. The more the content, the easier the eCommerce will be.
If we say Smart social commerce, it means for getting eCommerce conversions by effective optimizing tactics of social media that you may not need to invest in creating content for your eCommerce website. Moreover, you may not need to bring your audience to your website necessarily to showcase your product.
Social commerce says convert your social media content into shoppable content and make the users feel short of steps to purchasing their choice of product.
With this article, we’ll be getting to know about the seven smart social selling examples that are playing effectively in the social commerce world and gaining the maximum benefits from their customers.
Here are 7 Social Commerce Examples
1. CLUSE Says- Make Social Media A Shoppable Content
If there is an explicit benefit of Social media, it is its layout and design.
Be it Facebook or Instagram, their feed looks like an online window-shopping website having visual content at no cost but several engagements.
Sometimes, it seems that social media developers have already in mind that they’ll be going to hold the hands of eCommerce very soon.
Cluse suggests with the same vision for one more step to be added by us this time, and not by the core social media developers. It is about adding shoppability to the user-generated content available on social media. Doing so, will not only increase the engagement rate but you are doing social commerce without seeking the traffic directly to your eCommerce website.
Being a real player, Cluse has shown a purely social commerce path.
FYI, to convert social media into shoppable, visual commerce platforms are available in the market that can help you do social commerce.
2. DOLLAR SHAVE CLUB Says- Use UGC As Your Social Proof
If you are an eCommerce business owner and don’t have any social media presence yet, then you are losing more than double your current sales.
Your UGC can be your social proof for the whole world, but for that, you must have at least an average performing social media existence.
Though the big brands like Reebok, Puma, Gucci, etc. don’t need to prove themselves, yet they are using their UGC as social proof by embedding social media content to their business website.
The more the UGC you get, the more socially strong your brand-image will be.
People find it fancy to interact with a brand that has UGC as an example to show but not paid or composed visual content.
3. J. CREW Says- Do Not Underestimate the Power of a Feedback
The senior players of social commerce understand the worth of feedbacks and public aspects. For beginners, it would be a piece of precautionary advice to evaluate the feedback and employ them in a smarter way.
Employing feedback into your business means to be open with the audience about your feedback. Accept them, work on them and showcase your work on them to your website audience.
J. Crew has chosen to keep this very visible and clear by showing its feedback panel in the front of all its pages.
Dollar Shave Club also has employed its Pinterest board that is focused on positive customer feedback. Now, this is a matter of choice that you choose to be open to what and whatnot. It is just that the more you showcase your customer feedback, the more the audience will be happier to commerce with your brand.
4. ASOS Says- ‘Utilize The Bold User-Generated Content’
ASOS ultimately says to keep the visual content attractive so that people stop, stay, and put their eyes on it. It says by giving an example of Facebook that with eye-catchy content and layout on Facebook, eCommerce businesses are converting the attractive Facebook content into shoppable on their websites and leveraging their sales.
Instagram on the other end, is also called the king network for visuals. Thus, in order to enhance user-engagement, the brands need to curate the super attractive and eye-catching content only.
FYI, the curation of social media posts is possible through some social commerce platforms.
In fact, social commerce platforms are not only capable of aggregating UGC from social media networks, but they are also capable of modifying the content through API accessibility or by personalizing the content with multiple themes and customizable options that can make your posts look more attractive.
5. MELLER Brand Says- UGC & Social Ads are key to Social Commerce
Nobody wants to repel its audience by showing them longer ads, but then Advertising is almost everywhere and is also responsible for a huge money circulation in this world.
Social ads can also be a key to social commerce because eCommerce brands are full of UGC and also are very fit for the ads of industries like fashion.
E-commerce brands are earning through social ads by using UGC on their social ads as the repulsion rate went effectively down after employing UGC into ads.
6. Modcloth Says– ‘Don’t neglect deals and discounts’
Offers and profitable deals are something that a customer would never avoid.
42 percent of people reportedly purchase from eCommerce brands with the hope that they might get any deal or discount. Though there are some customers who usually don’t dig the hole for any deal, that doesn’t mean that the expecting customers go disappointed every time.
7. SINGULARU Says- Integrate Fans With Your Brands To Build Social Trust
Which Social fan would not like to engage with his/her favorite brand? Well, practically it is possible if only the brand first allows customers to engage with it.
Hashtags can be introduced to follow and join the brand’s UGC feed. Most of the brands are integrating their users into their eCommerce websites as examples rather than investing in content creation.
Digital eCommerce catalogue, Lookbooks, and shoppable UGC feeds are the perfect examples of social commerce.
Employing social media content into your website, converting it into shoppable and using UGC as examples in your website rather than spending on content creation is just social commerce behavior.
Visual commerce platforms like Taggshop are one of the pioneers of this ideology of social commerce. It is up to you now, whether to work hard with the traditional style of doing eCommerce or work smart by choosing a visual commerce platform.