Retaining sponsors & showcasing the event value, a complex task?

Retaining Sponsors Showcasing the Event Value

Experiential marketing solutions have helped various brands ever since it came into play. Experiential technology services have added charm to brand events and become the first choice of marketers. It helps in attracting a large number of audiences and engage them throughout the event interactively.

Experiential marketing solutions have helped various brands ever since it came into play. Experiential technology services have added charm to brand events and become the first choice of marketers. It helps in attracting a large number of audiences and engage them throughout the event interactively.

The success and failure of the brand event that used experiential technology services entirely depend on the sponsorship strategy. 

Every brand aims to reach a pinnacle of success and attract audiences around the globe.

The right strategy and approach help in attracting key players who have big budgets while attracting the potential audience to the event thereby leveraging your brand event.

But when stats are checked the reality is completely different. A recent survey reports that it’s been a tough task for event organizers to find the retaining event sponsor. It is the major challenge faced by the events activation agency. A stats reports that from 2018, retention rates have seen a sudden downfall.

Attracting experiential marketing sponsors is a complex task to accomplish. An experiential technology agency that uses experience-driven marketing for any event doesn’t always get a return on investment. 

Also read Factors That Define the Success of a Live Event Orchestration

Many event marketers and event activation agency follow an approach where they organize an event for attendees to have fun, without making selling the main concern.

It helps in yielding a lot of coverage while making your event the talk of the town. But, it’s not alone enough for retaining event sponsors.

Whether you want to attract a new sponsor for your brand event or retain the existing event sponsors, valuable data needs to be lined down. It helps you in taking towards the path of success while giving you an outlook of what success means for a sponsor. 

Analysis of the previous data is necessary to calculate the rate of Interest of experiential marketing solutions and to showcase the sponsorship value for experiential events.

What helps in retaining or attracting event sponsors?

1. Advanced integrated technologies to showcase the value

When you opt for a brand activation agency, it invests in experiential marketing solutions that use advanced technologies to make your brand event leverage.

Investments made for events activation solutions and the amount spent on advanced technology used for experiential events help you to prove your worth to experiential sponsors by generating the data. 

There are various technologies available that help you to gather the much-needed data at your event from the untouched areas. It helps you to calculate the accurate footfall at your event apart from driving real-time data. 

Sponsors can make their decision based on the information generated about whether partnering with the event will prove beneficial for them or not.

Integrated technology makes it an easy task for sponsors, as it allows an event to showcase its value with experiential technology services. 

2. Content & data generated by attendees engagement 

Attendee engagement is a major concern for any event. Majorly event activation agency takes audience engagement as the major point of concern which is responsible to make an event hit or flop.

An experiential sponsor will drive the value for the event by seeking audience engagement. User-generated content has a major influence on buying behavior or patterns.

It is solely responsible for making experiential sponsors desire for maximizing the user-generated content. A survey reports that 86% of millennials believe in the fact that UGC indicates brand quality.

If any moment at the event go viral on social media and gains many clicks, showing prospective event sponsor will likely benefit you.

Events activation agency follows an approach to showcase UGC at the front, to showcase event value to sponsors. 

Showing social media metrics and a number of engagements are likely to leave a lasting impression on event sponsors.

The graph and the engagement of the audience on online video denotes that experiential marketing solutions can attract a large group audience sitting afar, who is virtually not present at the event.

Sharing inside scoops of audience engagement from previous events with sponsors help in building long term partnerships. 

3. Give a glimpse of previous events

Whether you plan to retain an existing experiential marketing sponsor or attract a new experiential sponsor, showcasing the value of the event and giving overwhelming experiences is a must.

Give a glimpse of your event to sponsor instead of telling verbally, which allows them to measure success. Media coverage is a necessary aspect for any event, but combining it with stats is much more effective and saves it from a fear of missing out. 

Putting some efforts while opting for experiential marketing solutions helps you to attract event sponsors and retain the existing ones too. Recent research shows that the cost of attracting a new event sponsor is likely higher than retaining an existing one.  

Building lasting relations and partnerships with event sponsors and showcasing the value of the event, help in bringing back the sponsors to you again.

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