Labeling and packaging artwork mishaps in the pharmaceutical sector are not uncommon. But these uncommon artwork mistakes can be terribly costly considering the effort that goes into the process.

All the effort that goes into research and into developing a drug can go down the drain with a slight mistake in how words are spelled or quantities are written and the type of an important disclaimer. These small uncommon mistakes are what drive over 50% of product recalls having them corrected.

In all honesty, amidst piling deadlines, competitive advantage, multiple teams required for approvals, and confusing versions, there are easy mistakes that can be made for no fault of anyone.

That’s not to say that these mistakes or artwork cannot be avoided. ‘Prevention is better than cure’ no longer stays the driving force behind just the pharmaceutical and life sciences industries but also the artwork process. Here are six common pharma packaging artwork hurdles you can prevent with adept digital artwork management:

1. Caution With Compliance

The pharmaceutical industry is one of the few industries that are tightened with heavy regulations and compliance guidelines for obvious reasons. This brings each facet and detail of the packaging artwork an object of absolute scrutiny with no room for error. 

When addressing local markets in an otherwise global supply chain, an even higher grade of care needs to be taken to ensure complex local guidelines are met, and the barrier of language is crossed with no casualties.

A proper pharma packaging artwork management system is the ticket since its in-built features address each of these concerns with a proper record of compliance regulations and prompts to attain the same.

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2. Avoid Possibility Of Recall

For pharma packaging artwork teams, R&D teams, marketing teams, and higher management, any possibility of product recall due to packaging concerns is the worst cliffhanger. 

It implies not only legal hassles and a hit to the brand perception but also compromises patient safety. Over 50% of product recalls are due to labeling issues, and in that, over 60% are due to human error that could easily have been avoided.

A way to get out of this nail-biting situation for these teams is for them to simply employ an automated or digitized pharma packaging artwork solution that eliminates the discrepancies in file formats, centralizes scattered files, and helps cross-check labeling data – basically, almost all possible sources for any arrow to occur.

Avoid Possibility Of Recall

3. Proof All Artwork

Of the many cases in businesses that require it, the pharma packaging artwork presents one of the most crucial avenues to be proofed with a fine-toothed comb.

One decimal from here to there or anomalies in copy-pasting the same text within multiple formats can result in disastrous results for the company.

Your artwork management provides the right set of tools to prompt faster review cycles and lesser changes with as few errors as possible.

These tools can help detect the consistencies and changes in minor elements of artworks like their dimensions, texts, illustrations, unique codes, and more. These enable an added layer of quality check.

4. Manage Stakeholders

A major aspect of any packaging and labeling procedure is the involvement of both internal and external stakeholders, managing approvals, coordination, and more.

These tend to include upper management, marketing, R&D, packaging, regulatory, and legal teams, among others from internal operations. Externally, there’s involvement from print vendors, CMOs, CPOs, design teams, and more.

For a list as long as that, no points for guessing that the artwork management tools and systems need to be on-point – with limited but relevant access to stakeholders to view and comment on their feedback. But at the same time, they maintain a centralized system for all assets to be visible and managed.

5. Overcome Issues With The Artwork Process

This is, as plain and simple as possible, an argument of machine over man. While the personalized aspect and creativity remain intact with human intervention, machines are able to leave less room for error in the entirety of the artwork process.

Errors that may be caused by files in different locations and formats, shared and tracked via emails and spreadsheets, and with multiple versions to be reviewed are replaced by automated efficiency.

Overcome Issues With The Artwork Process

6. Avoid Delayed Product Roll-outs

In extension to the above points, an overlooked hurdle can culminate into unwarranted delays in rolling out the products in the market.

This may imply patients’ loss and competitive advantage loss. Should anything go wrong, the drug recall can add to the already delayed timelines, pushing back the launch at huge costs.

The biggest favor organizations can, therefore, do for themselves and the end audience is to ensure a proper and suitable pharma artwork packaging set-up is available and ready-to-go. It’s that plain and easy.

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In conclusion

Companies find themselves with a need for reducing any scope of mess-ups in the different stages of the packaging process and in the different stages of the crucial supply chain.

Companies in the pharma and life-sciences industries then need to exercise superhuman control in all these stages of the digital packaging, bestowing quality, compliance, and error-free procedures for smooth, timely, and successful artwork packaging.


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