Writing is a profession which many can attempt, but only a few justify. Why? Because the words you choose and the way you put them play a unique impact. A message expressed through writing carries far more weight than a verbal statement.
In the era of engaging content, blogs and websites play a key role rather the most important role in decision making. Blogs influence readers to reach a site or physical stores whereas a website compels them to purchase services or goods immediately. Which means content writers should learn and master the art of writing interactive website and blog content to inspire readers.
But before we familiarize you to the age-old question- “how to write good content for a website or blog? Let us understand the significant differences.
- 1 What is the Purpose of a Website and Blog content?
- 2 Let the War Begin: Blogs Vs. Website
- 3 How Can I Make My Website and Blog Content Unique?
- 4 Do Not Forget the Basics!
What is the Purpose of a Website and Blog content?
Before we objectify the difference between blog and website content, let’s understand the role and purpose.
Website-While there are millions of websites and billions of searches; a good website content stands out only when the audience finds the answer or solution within seconds. The visitor needs to be convinced that he/she is a good fit for your product or service. Words filled with conviction and confidence will entice the audience and make them take the risk “quickly.”
Blog– A blog is a website that indirectly influences the audience to purchase a product or service. It establishes the tone and voice of the business, presenting the core values of the brand. A blog is a dialogue or conversation between the writer and reader, convincing the reader through a relatable story on how they can identify and apply the solution via a product or service.
As a professional writer, you have to understand the difference between the website content and blog content. This will help you craft the right kind of content for the right audience in the sales funnel.
Let the War Begin: Blogs Vs. Website
None can escape personalization content today, but the intensity of personalization is different in case of blogs and websites. Blogs have a small target audience, whereas website contents try to engulf a broad set of audience having similar interests.
For example, A blog can be focused on the mothers of newborns, but an infant products website targets a broad audience interested in everything (clothes, toys, toiletries, etc.) related to a toddler.
Website has a more informative tone, whereas blogs are interactive and use a conversational style of writing. Observe how blogs use engaging content examples and questions to relate to the audience.
Although we did touch upon this earlier, yet I will like to glance on this topic again.
Blogs do not sell a product or service directly; they simply influence the reader. Websites, on the other hand, are ready for buyers who know what they are looking for. Websites only need to guide them to a suitable match.
4. SEO Optimized
Honestly, both blogs and website contents are and need to be SEO optimized. There is no escaping from SEO! However, Website SEO strategy is stronger and discreetly implemented. Placement of keywords and heading creations are done with a strategic viewpoint.
Blogs are not written for the eyes of educated buyers; it is meant to educate readers and turn them into potential buyers.
The language used in a blog needs to speak to a layperson. Easy to understand and without too many jargons. And, if you plan to use jargons, make sure to explain it well.
Websites, on the other hand, display a creative front with eye-catching contents, playing with a little jargon here and there and presenting the aura of the brand through powerful and exciting words.
6. Size Matters
Website contents are short and sweet, creative, brief sentences – with 50 words or 5-6 lines at a stretch.
Blogs are short or lengthy write ups-creative stories and facts- written with the intention to touch the mind and soul of readers. There is no hard and fast rule on the perfect length of blogs.
But a small piece of advice – write less but write creatively, write more but give readers quality. And, please avoid repeating the same sentences!
Websites do not have a defined structure, nor are they restricted to one. Websites structure the content to get maximum engagement and interaction on the website. Even two powerful sentences on the page can blow away the audience.
Even blogs do not have a hard-core structure, but we recommend using a format that is readable and easy to comprehend.
Especially, if you plan to use 1500 to 200 words- make use of headings and subheadings, short paragraphs or listicle style (like this blog you are reading) of writing.
Usage of font size, bold, italics and underlining are a must. Formatting carries brownie points. Do not lose the points!
8. How users read
Readers do not read website contents; they scan through websites- essential headings and subheadings, numbers, bullets, keywords, links, images, etc. to search for material that interests them.
Readers, read blogs and relate with the real-life examples and offered solutions. Every word plays a vital role and impacts the reader in one way or another.
One can easily assume – Readers are impatient on web pages, while they love grasping every word on a blog page.
How Can I Make My Website and Blog Content Unique?
Website content writing is a totally different ballgame. Most companies employ their senior executives to work on website content and on-page optimization. Every word and image pushed on the website is well-thought-out and strategically placed.
The only way to capture your audience’s attention is to stand out of the crowd. Give your audience an unusual experience (better than the competitors) that sends a convincing message. Use infographics, images, animation, etc. to support your message. Keep the web page de-cluttered with short and crisp sentences, with to-the-point messages.
Blogs can be made unique only when they are engaging. Engaging content examples carry high weight in blogs. Make use of plenty of real-life scenarios and offer a realistic solution for all the mentioned issues. In the end, we all are looking for answers!
Do Not Forget the Basics!
Last but not the least, just like salt which is taken for granted if accurately added but a big reason of lousy mood if slightly faulted, same way right language and grammar is taken for granted till the reader points out a mistake.
So, avoid sloppy grammar and unnecessary use of robust vocabulary to write engaging contents. Make your websites and blog sites powerful by writing valuable but straightforward stories!