Marketing has gone through a paradigm shift in last two decades. From cold calls, print and electronic media advertainments to SEO and social media marketing, we have certainly come a long way.
This shift from outbound to inbound marketing has forced businesses to come up with new tactics to promote their products and services.
With the declining organic reach on both social media and search engines, ever changing search and social algorithms, marketers are looking for tactics that can help them cut through the noise and get their messages heard.
Unfortunately, businesses are heavily reliant on popular marketing strategies which thousands of other marketers are using hence, they fail to make their content stand out from the crowd and get noticed.
If you are a business owner who is bearing the brunt of this then you are at the right place. In this article, you will learn about seven marketing strategies you did not know about but should.
- Welcome to the Age of Hyper-Personalization
Every user is different and has distinct needs. Businesses can no longer break down their user base into few segments and groups that share similar characteristics.
With user demanding personalized experiences from brands, brands will have to treat each customer individually by designing experiences that cater to their specific needs.
Whether it is content, website or shopping experience, this trend is visible everywhere. By delivering what your users are looking for, you can easily convert them into paying customers.
- Chatbot Marketing
With user demanding instant responses to their queries, businesses have no option but to find a technology that can help them offer that facility to their users.
Chatbots have come to their rescue. A chat bot is an automated computer program that replicates human conversations in voice or text.
Chatbots leverages advanced artificial intelligence, machine learning and natural language processing. It can save your time and money and help you generate more leads.
In fact, chatbot is projected to save businesses billions of dollars by 2022 by streamlining customer service and making the most of bot based commerce.
Businesses can use chatbots in many ways. Whether you want to deliver customer support or increase customer satisfaction and response rate, chatbots can help you achieve your goal.
That is not all, you can also use chatbots to automate mundane and repetitive tasks Moreover, you can use it to send personalize messages to your target audience.
- Voice Search Optimization
The rise of smart speakers, virtual assistants and other voice-based gadgets along with advancement in natural language processing has led to exponential growth in voice search.
Users are no longer typing in the search query in search engines, they are speaking them. According to ComScore data, 50% of all searches will be voice based by 2020. According to WordStream, 40% of adults use voice search daily.
SEO experts needs to adopt and adopt quickly because the voice search is not going anywhere soon. Instead of optimizing for keywords, focus on phrases and questions people might speak when looking for information. Optimize your website and content for voice search so you don’t miss out on voice search opportunities.
Even though, there is very little competition in voice search currently, but the industry will heat up as more businesses hop onto voice search bandwagon. If you have not optimized your website and content for voice search, this is the best time to do it.
- Custom Audience Ads
Email marketing campaign still works but not as effectively as they used to be in the past. Marketers can put all the user data they have to good use by putting it in marketing automation tools. Thanks to the advanced marketing automation and third-party tools, businesses can now show highly targeted ads to a custom audience.
Unlike traditional marketing methods, once your target audience see highly relevant ads, they are more likely to click on it and make the purchase. Social ad platforms such as Facebook and others let you control who sees your ad by letting you segment your audience based on different demographic factors.
- Micro Influencer Marketing
While big brands are busy in roping in celebrities for their advertisement campaigns with the help of digital marketing agency, small and mid-size businesses should look to develop a long-term relationship with micro influencers in their niche. Instead of asking them to appear in ads, you can ask them to create content or interview them.
These micro influencers not only cost less but also has a smaller but more loyal fan base. This means that their followers keep coming back for more. This can be a great opportunity for business to expand their user base and reach out to customers that they have never tapped before.
Also read Effective Email Marketing Trends
- Omni Channel Marketing
Social media landscape has changed drastically over the last few years. Facebook along with a handful of other use to dominate the social media but not anymore. With many new players entering the market and making a statement, businesses will have to diversify their social media marketing efforts.
Instead of focusing on couple of social networking websites, they should take an multi-channel, cross platform marketing approach to promote your products and services. You can also integrate SEO and PPC and use data from ad copies in organic search and vise versa.
- Demand Generation
Last but certainly not the least is demand generation. Marketing and sales teams don’t always stay on the same page and get along with one another. Marketers believe that the leads they have generated are qualified ones, but sales department disagrees.
Demand generation marketing unite both sales and marketing team under one umbrella. As a result, you can easily measure the effectiveness of marketing and sales efforts because you can calculate accurate customer lifetime value, revenue and other crucial marketing metrics.
Which marketing strategies do you use? Which is your favorite marketing strategy? Which marketing strategies has delivered the best results for you? Let us know in the comments section below.