The one size fits all approach is not suitable for digital marketing. There will always be some strategies which are more effective in a specific industry than in another.
In this post, we are presenting some valuable internet marketing tips for lawyers. The idea behind listing these suggestions is to get attorneys to understand the value of creating an industry-specific plan.
Most law firm owners feel that their expertise and reputation are enough for bringing in clients. However, in today’s connected world it is necessary to create a strong digital presence.
This will not only keep a professional visible to relevant audiences but also set her apart from her competitors.
Let’s see how can attorneys boost their website traffic by making some simple adjustments to their law firm internet marketing plan.
- 1 Internet Marketing Tips To Boost Law Firm
Internet Marketing Tips To Boost Law Firm
#Build Separate Pages For Each Service
It is common for firms which operate in multiple practice areas to create different pages for each field. The same strategy must be used by lawyers who specialize in a single practice area. Let’s say you are a divorce lawyer.
Now, you may be providing multiple services to your clients who are looking for a divorce. For example, you will be helping some people in getting spousal support while others will be needing your assistance to win their child’s custody.
Similarly, you may be helping people draft pre-nuptial agreements or get a separation through an alternative procedure like mediation. You can categorize all these specialized services on different landing pages on your interface.
This will help people who are looking for a specific service find the relevant page quickly. It will help you target more keywords for each of the different services and also assist in getting more leads.
#Implement SEO Best Practices
Search engine optimization (SEO) is the surest way to boost website traffic. However, you need to be aware of the best practices to get results. Conduct keyword research carefully to find the best phrases for optimization.
Choose terms that are relevant to your practice area and geographical location. These keywords must be placed into the copy, title, and meta description of a page.
While creating valuable content, optimizing with key terms and posting on own website will be helpful, you must also consider publishing interesting material elsewhere.
Identify the authoritative domains in your category and post content on them in return for links. However, effective SEO requires perseverance and it will be better to hire professionals to do the job.
#Include An FAQ Section On The Website
The frequently asked questions section can be an invaluable asset to a website. Most people who are searching for lawyers are looking for solutions to a legal problem.
Their search queries usually revolve around different aspects of the issue they are facing. You can attract such potential clients to your website by including answers to their queries.
For instance, if you are a personal injury lawyer, then your FAQ section can contain information related to construction litigation, medical malpractice, etc. Make sure that the material in the FAQ page contains only the necessary legal jargon.
You must provide the information in simple language and optimize the content with relevant keywords. This is one of the most effective internet marketing tips which can drive in more website visitors.
#Regularly Update Your Blog With Informative Posts
Blogging is the best way to establish yourself as an authority in your practice area. It provides you with an excellent opportunity to showcase your knowledge and expertise to the target audience.
While creating posts, the focus must be on providing value to the potential clients. Find out about the topics they are searching for and craft content on those subjects.
You can also use the blog to voice your opinion on current legal news and issues. Blogging also allows you to creatively talk about your achievements without sounding boastful.
For example, a corporate law firm can explain how it helped a client complete a complex merger. This will provide readers an insight into the firm’s working methodology. This can have a greater impact than simple client testimonials.
#Use Videos To Impress Your Audience
According to a study, it is expected that over 80% of all internet traffic will consist of videos. The video-sharing platform, YouTube has more than 1 billion users. It is also the second largest search engine after Google.
All these statistics indicate that attorneys cannot afford to neglect videos in their digital promotions. Video content will enable to increase your firm’s brand awareness and educate potential clients.
Create small clips related to your practice area and post them on your website, social profiles, as well as other platforms like YouTube.
Videos provide the audience with a chance to see the professional establishes a connection between the two sides. They can influence a person’s decision of hiring a lawyer.
#Garner Reviews To Build Trust Among The Audience
People looking for legal assistance want to make sure that the professional they are considering to hire is trustworthy.
Reviews can help communicate your dependable nature to the target audience. People are more likely to trust another person’s opinion rather than what the firm is saying about itself.
Ask your past client to leave reviews on multiple online platforms like Google, LinkedIn, etc. You can showcase these remarks on the website’s testimonials section.
If you consistently get good reviews you can also appear in Google’s local 3-packs in search results. This can direct lots of local traffic with good potential to convert, to your website.
Attorneys need to target all digital platforms as well as build up their reputation to improve their website traffic. These simple but powerful law firm internet marketing tips will not only boost the number of visitors but also persuade them to take the necessary conversion action.