In today’s world, people move around with television channels on their smartphones. This has increased the demand for live streaming of events such as sports matches. Moreover, consumers demand live videos, which are top-notch in experience and quality.
So, every second is important when orchestrating a live event to a wide network of viewers. Along with that, streaming services need to find ways of ad insertion to monetize their content.
In order to consider live streaming, you need to cover these factors to ensure success.
1. Content rights
You can’t expect to obtain success with live streaming without securing your content rights. They can be complicated and expensive in some cases. The guidelines and prices of rights will depend on the type of event you choose. If you plan to live stream a sports event, the pricing may differ as per your league selection.
Many content rights come with questions of territorial restrictions such as content substitution and geo-blocking. These components should be compliant with selected league guidelines. From approvals to comprehensive monitoring, you have to make sure that viewers consume your content appropriately.
2. The framework of streaming technology
The journey of content to a viewer’s device depends on the delivery system. You need to acquire the optimal presence of infrastructure to obtain content at the event venue first. Then comes the process of distribution to devices such as different smartphones, tablets, laptops, and computers. You will need flexible and robust technology to offer high-quality delivery of live video with comprehensive operational support.
You need to make decisions regarding the monetization of your content delivery. You can earn with subscriptions or utilize server side ad insertion for revenue. But, for advertising models to work, you have to establish your reach among viewers. Then, you can utilize server-side insertion of ads to ensure a high-quality experience for the viewers.
Having a monetization strategy is important to decide where to spend every dollar and how to recover profit from it.
4. Region-based considerations
The location of content delivery plays a huge role in ensuring the success of live streaming. The requirements and restrictions on content streaming change from region to region. Sometimes, you need to cater to the language requirements to cover different regions at once. This also impacts the type of ads you place for monetization.
For these reasons, your broadcasting technology partner should be able to provide features like geo-block, geo-fence, subtitles, and even multiple audio formats whenever needed.
5. Video monitoring and management
Service quality is not everything. You should be able to monitor and manage your video content to drive high-quality experience. This includes QoS as well as metadata to provide a holistic viewing experience. Your live event orchestration has to be better than the ordinary standards. This means no buffering, minimal downtime, and almost no time-lag.
The task of introducing and maintaining live event streaming is pretty huge. But you can ensure its success by covering all the mentioned factors.