Ways to Increase your Instagram Engagement Organically
Instagram is one of the biggest social media platforms today with over 500 million daily active users. With that number of people using the app, it provides a window of opportunities for businesses for growth and leads.
If you want to boost your social media presence with Instagram, let the Instagram algorithm work for your business or brand. Let your business expand its reach organically without buying followers or paying for influencers.
Here are some techniques that you can use so you can build a solid Instagram profile that many people would want to follow:
Optimizing user bio
Your IG bio should include keywords of your niche (like lifestyle, travel, food, beauty, etc). Let users know what your Instagram page is all about so they can immediately see your niche and what service or value your content offers.
Earlier I also mentioned that you should geotag your photos with the location of where the photo was taken or where you are posting your photo from. In addition to that, you should also include your location on the bio itself.
If you have a website that leads to a business, service, or personal page, put the link in your bio a well.
A website makes you look more professional and allows users to get to know your brand on a deeper level beyond curated photos and videos.
Moreover, it gets you more leads and prospects for your business. Otherwise, you can create a free website with a website builder to let people know more about what you offer.
Nowadays it seems like hashtags are inefficient because they are used in millions of posts and if you use them, your photos will just be buried among thousands of other photos using the same hashtag.
However, they can be effective if you use hashtags that are within your niche and not used by many people.
For example, if you are an Instagram account that focuses on traveling (whether it be a personal page or a travel agency), using the hashtags #travel, #traveling, and #roadtrip won’t be useful since it’s a common keyword and many others will be using the same generic hashtag.
A good way to gauge whether a hashtag is doing well is to do a competitor analysis for your niche by looking at what hashtags the other Instagram pages are using.
You may then gather the niche hashtags and place them in your captions. It also allows bigger accounts to find you and repost your photos on their page thus leading traffic to your account.
In the travel niche, there are bigger and popular Instagram accounts such as @passionpassport, @planet_locations, @living_destinations among others and they each have their own hashtags you can use.
These hashtags are more familiar with people in the travel niche and by using them, you are more likely to attract users who are interested in travel-related content.
So if you are just starting out and want to grow a following, use hashtags in your captions.
Commenting on similar niches
Using hashtags are not the only way to grow your followers. You can also comment on the photos of similar Instagram accounts within your niche.
This increases visibility and allows followers of those accounts to notice you and click your page. Most likely, they will be interested in your content as well.
However, this is not a free pass for you to spam other accounts with mindless comments. It is best to comment something relevant to the content they have posted or something that has value to other users.
Simply commenting an emoji or a generic “This photo is great” will make you look like a bot or someone who is just in it for the likes or followers.
Geo tagging your photos is useful if you want to be found by agencies or people around your area. An influencer once told me that she was found by a German social media agency and was asked to promote a product thinking she was based in France because of the number of photos she geo tagged when she briefly worked in Paris.
Unfortunately, she was actually based in another country halfway around the world and would not be eligible for product endorsement.
With your geo tagged photos or videos, users can search a specific location and find geo tagged photos under that place.
This is good for Instagram accounts of brick and mortar businesses who wants to be found by users scouring the area, influencers looking to work with a specific brand or service, or users who want to build engagement with people living or traveling that area.